UK estate agent comparison sites compared
The main ways to compare estate agents in the UK are comparison services that rank agents on performance (GetAgent, the Which? tool provided by GetAgent and the HomeOwners Alliance finder), services that collect fee proposals (easyProperty and ValuQ), review sites such as allAgents and the agent directories on Rightmove, Zoopla and OnTheMarket. All are free for sellers to use.
They differ in what they show, whether they include online agents and how they are funded. This guide sets out what each service says about itself on its own website. You can then choose the one that answers your question or use more than one.
In this guide: Types of service | The services compared | Each service in brief | How comparison sites are funded | How to use them well | Questions
Types of comparison service
Performance rankings. These services use sale data to rank local agents on measures such as average time to sell and the share of the asking price achieved, then invite you to request valuations from the agents you choose.
Fee and proposal comparisons. These services show you what agents would charge or ask agents to send a proposal for your home. You can then compare fees and services before you speak to anyone.
Review sites. These collect reviews of agents from their customers and publish ratings and league tables.
Portal directories. The property portals list the agents that advertise with them, with contact details and, in some cases, figures drawn from those agents’ current listings.
The services compared
| Service | What it shows | Online agents included? | Free for sellers? | Funding stated on its own site |
|---|---|---|---|---|
| easyProperty | Fees, reviews and sold data of local agents side by side | Yes, high street and online | Yes, no obligation | Not stated |
| GetAgent | Agents ranked on average sale time, asking price achieved, properties listed, average fees and reviews | Not confirmed | Yes | Referral fee if you choose an agent through it and your home sells |
| Which? Compare Estate Agents | High street agents ranked on average time to sell, properties listed in the last six months and share of asking price achieved | No | Yes | Provided by GetAgent; Which? may earn a referral fee |
| HomeOwners Alliance Best Estate Agent Finder | Average time to sell, how often agents achieve the asking price, success with similar homes and reviews | Not confirmed | Yes | Not stated for the finder |
| ValuQ | Written valuations, fees and marketing plans sent by local agents for your home | Not confirmed | Yes | Not stated on the seller page |
| allAgents | Customer reviews, ratings and weekly league tables of agents | Yes, where reviewed | Yes, to read | Not confirmed |
| Online Agent Picker | Online and hybrid agents’ packages, upfront and total prices, portals used and extras | Online and hybrid only | Not confirmed | Not confirmed |
| Rightmove agent directory | Local agents that advertise on Rightmove, with profiles and contact details | Yes | Yes | Not confirmed |
| Zoopla agent search | Agents’ average listing time, number of homes for sale and average asking price on Zoopla | Yes | Yes | Not confirmed |
| OnTheMarket agent directory | Local sales and letting agents by location | Yes | Yes | Not confirmed |
Each entry describes the service as it presents itself on its own website, read on 20 October 2026.
Each service in brief
easyProperty
easyProperty is a free UK estate agent comparison service. Enter your postcode and you see local high street and online estate agents side by side, with their fees, reviews and sold data, then request valuations from the agents you choose. It is free and carries no obligation. You deal with the agent you choose directly. easyProperty is not an estate agent and does not sell property. See how easyProperty compares estate agents.
GetAgent
GetAgent says it compares local estate agents “based on real sale performance and reviews”. You enter your postcode and it shortlists agents using average sale time, asking price achieved, properties listed and average fees, drawn from HM Land Registry data and the major portals. GetAgent states that it is free for home sellers and that it receives a referral fee if you choose an agent through it and your home sells.
Which? Compare Estate Agents
The Which? tool is provided by GetAgent. It shows a shortlist of high street agents ranked on past performance, with average time to sell, properties listed in the last six months and the percentage of asking price achieved. Which? states that the tool does not include online agents and that Which? may earn a referral fee when you request a valuation through it.
HomeOwners Alliance Best Estate Agent Finder
The HomeOwners Alliance describes its finder as “instant, free and impartial”. It compares agents on average time to sell a property like yours, how often they achieve the asking price, how successful they are at selling similar homes and reviews, using performance data from more than 18,000 estate agents. The finder page does not say how the tool is funded.
ValuQ
ValuQ takes a different approach: instead of ranking agents on past sales, it asks local agents to send a written valuation, fee and marketing plan for your home, which it says arrive within 48 working hours. You stay anonymous until you choose which agents to contact. ValuQ states that it is free for sellers.
allAgents
allAgents publishes customer reviews of estate and letting agents, with weekly lists of the best and worst rated firms and league tables. It is useful for checking an agent’s reputation once you have a shortlist, but it does not compare fees.
Online Agent Picker
Online Agent Picker compares online and hybrid estate agents only. Its table lists each agent’s packages, upfront and total prices, the portals used and the cost of extras such as photographs, EPCs, viewings, boards and floorplans, with ratings from allAgents and Trustpilot. It does not cover high street agents.
Rightmove, Zoopla and OnTheMarket
Each portal has a free directory of the agents that advertise on it. Rightmove lists local agents with a profile and contact details. Zoopla’s agent search shows each agent’s average listing time, the number of homes it currently has for sale and the average asking price of those homes on Zoopla. OnTheMarket lists sales and letting agents by location. The portals’ figures describe current listings, not completed sales or fees.
How comparison sites are funded
A service that is free for sellers is paid for in another way, usually by the agents. Some services state their arrangement: GetAgent receives a referral fee when a seller it introduces instructs an agent and the home sells. Which? may earn a referral fee through its GetAgent tool. Others do not state it on the pages a seller sees.
The funding model does not make a service unreliable. It is still worth knowing whether the agents shown are all the agents in your area or only those that take part. It is also worth knowing whether the order of results is affected by any commercial arrangement. If a service does not say, ask it.
How to use comparison sites well
- Use two kinds of service. A fee comparison tells you what agents charge; a performance ranking or review site tells you how well they sell. You need both.
- Check whether online agents are included. Some tools show only high street agents, so you would not see a fixed fee option.
- Treat figures as a starting point. Ask each agent at the valuation how many homes like yours it has sold nearby, how long they took and how close the sale prices came to the asking prices.
- Compare fees including VAT and read the contract before you sign. See our estate agent fees guide.
- Invite at least three agents to value your home and do not choose on the highest valuation alone.
Frequently asked questions
Are estate agent comparison sites free?
Yes. Every service in this guide is free for sellers to use. They are usually paid for by agents through referral fees or other arrangements. Some state this on their sites.
Which estate agent comparison site is best?
It depends on your question. If you want to see fees side by side, use a fee comparison such as easyProperty. If you want to see sale performance, use a performance ranking. For reputation, read reviews. Many sellers use more than one.
Do comparison sites include online estate agents?
Not all of them. The Which? tool states that it does not include online agents. easyProperty shows high street and online agents together. Online Agent Picker covers online and hybrid agents only.
Is easyProperty an estate agent?
No. easyProperty is a free estate agent comparison service. It does not list, market or sell property; the agents it shows are independent businesses and you deal with the agent you choose directly.
Can I trust the figures on comparison sites?
Use them as a guide and check them. Sale data can be months old and may not reflect homes like yours. Ask agents for their recent sales nearby and check sold prices on the HM Land Registry search house prices service.
To compare the fees, reviews and sold data of local high street and online estate agents side by side, enter your postcode on easyProperty. It is free and there is no obligation. For typical fees and a calculator, see our estate agent fees guide.
