New consumer focused sales service launches

3 January 2018

During December, easyProperty carried out regional meetings with its licensees which focused on the customer proposition and highlighted how many of the online competition have become anything but transparent, with consumer credit agreements and hidden tie-ins.

It was agreed to change the consumer proposition with new packages allowing customers to pay a small upfront fee of £295 to market their property. Then, only when the property sells, will the consumer pay another fee of just £595.

For customers looking for a cheaper option, there is a package where the consumer pays £595 up front and then nothing on completion.

At the same time, easyProperty has also announced that they will no longer offer consumer credit agreements and deferred payments, nor will customers be tied into using any ancillary services, unlike other online estate agents.

Adam Day, Head of Operations, said: “As one of the original pioneers of the online estate agency model back in 2006, my belief was that by bringing together the good ethics & morals of traditional agency and combining this with technology & efficiency, this would help to create a model which was transparent and clear to the consumer.

“Over the last two to three years, I have watched with disbelief at how many of our competitors have become anything but transparent – our licensees agree and believe it’s time to set the record straight”.

“I would go as far as to question the validity of other online agents as ‘estate agents’, as they are just listing companies who are interested in nothing more than getting a property on the market because of their fee structure.

“In response to customer feedback since we launched in September, we’ve taken the decision to offer the consumer a fairer and completely transparent proposition that offers a true estate agency service, but with the added benefits of the latest technology to market properties, book viewings and negotiate offers.”

easyProperty relaunched in September, working with traditional estate agents as licensees of the easyProperty brand. easyProperty currently has over 380 licensed territories across England and Wales.

Day added: “There are still a few areas to be licensed, so I would encourage any agent thinking of their online strategy to get in touch with us as soon as possible about how they might be able to partner with us. On top of this, we’re also supporting our current licensees by helping them to recruit more easyProperty property professionals. At the moment, we have over 40 agents actively looking for staff across the UK

– ends