easyProperty announce new customer packages

3 January 2018

easyProperty has today launched a new suite of customer packages with new price points, giving customers more flexibility on when they want to pay.


The new packages allow customers to pay a small upfront fee of £295 to market the property. Then, when the property sells, the consumer will pay a completion fee of just £595.


For customers looking for a cheaper option, there is a package where the consumer pays £595 up front and then nothing on completion.


easyProperty claims that no other online estate agent in the UK is motivated to sell a property because they receive money up front, regardless of whether the property sells or not.


At the same time, easyProperty has announced that they will no longer offer consumer credit agreements or deferred payments, nor will they tie customers into using any of their ancillary services.


Adam Day, Head of Operations, said: “As one of the original pioneers of the online estate agency model, I believe that I brought the good ethics and morals of a traditional agency and combined this with technology and efficiency to create a model which was transparent and clear to the consumer. The upfront fees that meant, as a business, we didn’t end up footing the bill for customers who decided not to sell their house.


“Over the last two to three years, I have watched with disbelief at how the online estate agency sector has become anything but transparent, with consumer credit agreements, hidden tie-ins and frankly some of the most ambiguous fees of any type of estate agent that I’ve ever seen.


“In response to customer feedback and competitor analysis, we’ve taken the decision to offer the consumer a fairer and transparent proposition that offers a true estate agency service, but with the added benefits of the latest technology to market properties, book viewings and negotiate offers.


“I would go as far as to question the validity of other online agents as ‘estate agents’, as they are really just listing companies who are interested in nothing more than getting a property on the market.”


easyProperty relaunched in September, working with high street agents as licensees of the easyProperty brand. Since opening the license offering to those outside The Guild and Fine & Country, more than 50 licenses have been agreed, with another 36 out for signature.


Day added: “We now have nationwide coverage, but there are still some license areas to be sold. We’re always on the lookout for estate agency partners in all areas of the UK, as well as local property professionals who we may be able to place within one of our licensee businesses. If you are a business owner looking for a new online strategy, or an estate agent looking for a new challenge, feel free to get in touch or visit our website.”